A Retail website needs "Free Advertising" Advice

I am an advocate of business owners using outside marketing people to aid them in presenting their businesses to the market. It's important to have a trusted un-biased "fresh" set of eyes to review what it is you're saying and how you're saying it so it makes sense to "Joe public" thus whether these marketing people are high paid consultants or their "brother in-law" is irrelevant. The reasoning behind this is that it's difficult to read the label from inside the bottle.

I'm bringing this up because I am guilty of this myself in the case of this website. My concept for the site is to give "free advice about advertising" as opposed to "advice about free advertising". But, now that I think about it and thanks to a fellow that wrote in, I now see where the name of the site could be confusing. Happily I am more than happy to also provide free advice about free advertising. However, as you read on, by definition there's no such thing as Free Advertising (despite what many websites would have you believe.)


Q: "I have recently started a (omitted)retail website and finding it extremely difficult to bring traffic at a low cost. Is there a way to bring in at least 1000 unique visitors per day with 0$ investment?"

A: The answer is yes and no... Let me explain.

"Advertising" costs Money... Period! The definition of advertising is :
The paid use of media for non personal selling to targeted prospects.

Now I think what your asking, is there any way to PROMOTE your website to bring 1000 Visitors per day. "Promotion" is one category of Marketing (4P's Product Placement Price and Promotion) of Which advertising is merely one tool.

The free tools are PR and this is the avenue you'll need to pursue. Blogging, Cause Marketing and Creating Viral Marketing for yourself is how you'll need to do it. The good news is this is free. The bad news is that the price you pay instead of $ is Time. Your time to create the PR and time for the PR to work.

Read http://www.searchengineguide.com/ebooks/30DayBook.pdf

It's a great example of starting an online business with 0$